HP Sprocket: A Christmas campaign for teenagers
Say it with a Sprocket
HP - Sprocket
HP’s brief to us was clear - sell 200,000 Sprockets in Australia & New Zealand, turning the Sprocket into the most desired Christmas gift (especially for teenage girls ) for 2018.
’Say it with a Sprocket’ was a broad-reaching idea celebrating diverse love under the mistletoe at Christmas. Essentially we created a Christmas ad that was unlike any other Christmas ad in ANZ. We enlisted well known music video director, Toby Pike, to add his flavour along with a few hundred lights, and an updated Flight Facilities track, to create something magical at Christmas.
TV was supported by a highly tailored, personalised and product-focused social and BTL retail campaign.
The feedback on social was overwhelming.
Copywriter: Celia Mortlock
Art Director: Mick Pollard
Creative Director: Darren Wright
Director: Toby Pike
Production Company: Finch