Connected Through Instagram
CONNECTION ISN’T SOMETHING YOU do,
it’s something you make
For gen z, Instagram isn’t just a tool, it’s everything. On IG, a reshared Reel can be the start of something, adding someone to your Close Friends makes it real, a DM can lead to something amazing. These short films dive into these stories, exploring real connection for teens and what that truly looks like.
Shown through an observational camera, and the camera gen z use to show each other—in all its awkward, angsty glory.
Shot in Austin, Texas in the real homes and hangouts of today’s youth culture, with dialogue that was often improvised and off-the-cuff, the approach presents an authentic look at a generation with genuine authenticity.
Small Fries
From first ‘follow’ to first love.
The Send Off
A ‘farewell for now’ rallied on the platform everyone is already on.
Production Team:
Director: Vincent Haycock
Production: Somesuch
Stills Photographer: Marie Tomanova
Composer: Dev Hynes