Tourism Australia: Turning Chanel's PR disaster into Indigenous art
Indigenous Chanel [Spec]
In 2017, Chanel caused headlines for appropriating Aboriginal culture with a branded boomerang, retailing $1930.
Chanel doesn't have the right to appropriate Aboriginals' 60,000 year old culture. However, Aboriginals definitely have the right to take their power back and appropriate Chanel's.
We'll debut the world's first Indigenous Chanel collection.
In collaboration with Aboriginal artists, we’ll create a range of Indigenous Chanel representing Aboriginal culture with pride. We’ll use real Chanel bags and accessories as canvases, updating a line of haute couture, into priceless artworks.
Our pieces will show the world the right way to represent Australia’s proud Indigenous culture, whilst giving back to the community and fostering artistic talents, turning Chanel’s bad PR story into an Indigenous triumph.